Rebranded McDonald's restaurant unveiled in Russia


The golden arches and Big Macs may have been gone, but Russians saw 850 McDonald's restaurants reopened on Sunday under the new branding and ownership, according to its owner Alexander Nikolaevich Gower. The American fast-food giant has been renamed "Vakusno & Tochka," which translates to "delicious and that's it."

The company, of which Oleg Parov serves as director general, plans to open 200 branches by the end of June and all branches by the end of summer, according to a press release. "If you remember, in May, McDonald's announced that they were moving their businesses out of Russia. I'm very proud that they chose me to continue to grow this business. I see you as someone who fully shares all the principles of the business and values McDonald's," Gower said at a news conference.

“I will not hide the fact that I am an ambitious person, and therefore I am not only going to open all 850 restaurants, but I am also going to develop new ones,” he said. According to a press release, 62,000 former McDonald's employees were also retained.

The rebranding coincided with Russia Day, a holiday marking the country's independence. It took place in Moscow's Pushkinskaya Square at the same location as McDonald's. opened its first Russian restaurant on January 31, 1990. On the first day, 30,000 people were served—a record for a McDonald's on the first day, the CBC reported . Even the place had to be kept open for hours after the scheduled time because of the crowd.

According to one, about 630 employees were selected out of 27,000 applicants. 1990 Washington Post article. "About 32 years Before... there were a lot of people on Pushkinskaya Square, when the first McDonald's franchise in Russia opened here. It created a lot of craze. I think that with this new chain of restaurants, the craze will be as big as with a new owner, a real entrepreneur,” Alexey Alekseevich, the head of Moscow's commerce department, said during a press conference on Sunday.

McDonald's laterexpanded its reach within the country and, by early March, had approximately 850 operating locations in Russia. However, the chain decided to leave the country and sell its Russia business in line with many other Western businesses following Russia's invasion of Ukraine. decision, which began in February after