Think of it as your elevator pitch. It should include a mission statement, a brief description of the products or services offered, and a broad summary of your financial growth plans.
Your company description should also define your business structure — such as a sole proprietorship, partnership or corporations
The third part of a business plan is an objective statement. This section spells out exactly what you’d like to accomplish, both in the near term and over the long term.
go into detail about the products or services you offer or plan to offer